Designers are always looking for total creative freedom. When approaching a project, nothing is more appealing than the phrase “do whatever you want.” While that attitude doesn’t work out so well for commissioned projects, it always plays when making concert posters.
Concert posters are a blast to make, and since I play in a band (Mount Orchid) and hang out with a lot of musicians, I get the chance to make a lot of them. My general approach is to be as wild as possible, no limitations.
Wild color schemes, fun font treatments, and weird art make for an eye catching combo. I’m a fan of taking art out of context and reusing it in creative ways. This three-armed gorilla for example, was a piece of art I found on a vintage Czech circus poster. With some color adjustments, hand-drawn fonts, and an expressive brush palette, it’s now a fun advertisement for a concert.
The stakes are pretty low when designing concert posters. They are temporary ads that are not meant to last forever, like a commissioned logo. I think that’s why I like making them so much. It’s total freedom and the chance to be creative just for the sake of being creative.