Brand development, Logo design
Bestslope Builders is primarily a hand-crafted, custom carpentry company based in Grand Junction, CO, and owned by Devon Balet. Bestslope Builders also does property management, landscaping, and custom building.
When approaching this design, Devon and I talked a lot about how to make something that would work for all aspects of his business. We settled on a simple one-color design that incorporates elements of his business.
Traditionally owls are symbols of wisdom and strategy. Owls also happen to be one of Devon’s favorite animals. This worked out as a great logo for the company as it is meaningful to the owner, and also a symbol for the precision that Bestslope Builders brings to its clients.
The wing of the owl is textured with a wood grain pattern as a call back to Bestslope’s woodworking skills, and the owl is perched on a hammer to make it obvious what type of work the company does.
Overall, I gave the logo a hand-drawn feel to help imply the custom, hand-crafted nature of the business.