Well Read Wine

When the Mesa County Libraries Foundation partnered with Grande River Vineyards in Palisade, Colorado to create a private label wine, it was obviously destined to be called “Well Read;” a pun so perfect there we no other choices.

“Well Read” is a, you guessed it, red wine from the award-winning winery in Western Colorado. Working on the labeling for this speciality blend was a fun and challenging project as the Foundation requested a label that was equally sophisticated and accessible to donors and wine enthusiasts.

Bottles of “Well Read” are used to fundraise for the library foundation and the artwork needed to appeal to donors without coming across as pretentious. Western Colorado is a more laid-back community with streaks of cosmopolitan flair.

The art is a simple, three-tone color scheme featuring a modern book shelf, calling back to both the library’s core purpose of reading and the geological “Bookcliffs” surrounding Mesa County.

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The fun touches are my favorite, particularly the “Well Read” pronunciation guide and the wine’s description.

‚ÄúNurtured in the sunshine of knowledge, “Well Read’ embodies the bold flavors of learning, discovery, creativity, and connection, with exciting hints of innovation and a smooth finish of foresight. It pairs well with rich imagination and boundless curiosity, seasoned with adventure.”

Colorado River Cleanup

The Colorado River is the life blood of the west. Weaving through seven western states and supplying water to nearly all major metropolitan cities between Denver and Los Angeles, the Colorado River is a vital economic and recreational asset to the west.

The Colorado River Cleanup is a nonprofit organization based in Grand Junction, CO dedicated to cleaning the river and its banks. Floating sections of the river, the CRC pulls everything from bottles and cans, to car bumpers and tires from the water. For the 2018 cleanup the group commissioned a piece of art for their crew t-shirts.

Colorado-River-Cleanup

The CRC requested an art collage using garbage pulled from the river and features of western landscapes. The design shape is based on the iconic and endangered Colorado Humpback Chub. The body of the fish is based on an empty bottle and the fins are built out of various items of trash. The white line crossing the design traces the path of the river as it moves through the west.

For the color scheme, orange tones were selected as a tribute to the arid high altitude deserts found in western Colorado, Utah, and Arizona. The blue stroke unifies the entire design and calls back to clean river water.