Vibrant Together is an update to Downtown Grand Junction’s 2019 plan of development. The goal of the project is to outline a strategic plan for the multiple areas of Downtown Grand Junction including the River District, Rail District, and the Central Business District.
Downtown Grand Junction wanted a logo for the project that represented more than just Main Street. For the design I choose to color block abstract representations of the various districts included in the plan. The orange buildings represent the brick buildings on Main Street, the red building represents the warehouses in the Rail District, the blue building is the Los Colonias Amphitheater in the River District, and the green building represents the Business District.
The bold color choices are meant to reflect the creativity and vibrant energy of Downtown Grand Junction. As the project develops, the goal is to use the colors to represent the individual downtown districts.
New growth is already taking place in the River and Rail Districts so it was important to highlight those areas as much as possible in the design. The new Los Colonias Amphitheater sits at the center of the design, just above two bold blue lines meant to invoke the prominence of the Colorado River. Anchored on each side of the logo are the brick buildings of Main Street. This adds balance to the design and is meant to unify the districts and show that the strategic plan is focused on the entire area, and not just the Central Business District.