Vibrant Together is an update to Downtown Grand Junction’s 2019 plan of development. The goal of the project is to outline a strategic plan for the multiple areas of Downtown Grand Junction including the River District, Rail District, and the Central Business District.
Downtown Grand Junction wanted a logo for the project that represented more than just Main Street. For the design I choose to color block abstract representations of the various districts included in the plan. The orange buildings represent the brick buildings on Main Street, the red building represents the warehouses in the Rail District, the blue building is the Los Colonias Amphitheater in the River District, and the green building represents the Business District.
The bold color choices are meant to reflect the creativity and vibrant energy of Downtown Grand Junction. As the project develops, the goal is to use the colors to represent the individual downtown districts.
New growth is already taking place in the River and Rail Districts so it was important to highlight those areas as much as possible in the design. The new Los Colonias Amphitheater sits at the center of the design, just above two bold blue lines meant to invoke the prominence of the Colorado River. Anchored on each side of the logo are the brick buildings of Main Street. This adds balance to the design and is meant to unify the districts and show that the strategic plan is focused on the entire area, and not just the Central Business District.
Boneshaker Adventures is a mountain biking skills camp and adventure tour group based in Grand Junction, Colorado. Boneshaker focuses on teaching kids skills to navigate mountain bike trails safely.
This design project is more of a design update than a total redesign. Boneshaker already had the essential idea for their logo sketched up and asked us to update the overall look. For the update we focused on three things: redrawing the skull while still using the essential elements, updating the typeface, and adding color.
Starting with the skull element, our goal was to simplify the art and make it more legible at multiple sizes. We kept the main bone shaker bike as the eyes but redrew it slightly to add symmetry to the art. We also resized elements like the bike seat nose and chain link teeth for simplicity. The over all shape of the skull was also reimagined to give it a more classic and easily identifiable look.
As you can see from the original Boneshaker design, a majority of our effort was spent working on a new typeface that captured Boneshaker’s youthful spirit and was more legible at distance. The only instruction was to create something bold and something that wasn’t overtly masculine. The new Boneshaker typeface is bold, shows movement, and can work as a stand-alone element.
The overall design update is impactful in one tone but we also wanted to add color. The orange and gold color scheme is inspired by the natural sandstone features and sunsets that dominate high desert landscape. Adding spots of teal, purple, and white add a vibrancy to the logo and again, match the playful nature of Boneshaker Adventures.
Earlier this year I teamed up with Andrew Watson, a good friend and artist, to create limited run screen print posters for the Epic Rides Downtown Music Fest. These prints are 18 x 24 inches and a total of 50 were made.
Andrew created the boarded and laid out the band text, and I created the bike collage and finished the overall layout. Collaborating with other artists is one of my favorite things to do as a designer. Hopefully this is the first of many collaboration projects.