Cactus Bloom Therapeutics is a physical therapy business run by Dr. Andrea Marchese. Cactus Bloom combines a number of disciplines, including massage and Thai yoga, to treat her patients. 

Cactus Bloom’s logo redesign was a simple process. Dr. Marchese wanted a logo inspired by a cactus flower growing in her yard. She also wanted it in a color scheme that invoked the desert landscape.

Dr. Marchese provided a number of photos of the flower, and a painting that helped develop the color palette. The end result is a simplified, colorful version that Cactus Bloom can be proud of.