Mesa County Libraries Foundation has once again partnered with Grande River Vineyards in Palisade, Colorado to create a private label wine.

The Grape Gatsby is the second specially branded wine to bear the Foundation’s name. Well Read, a red table wine, was launched last year. Both wines are produced and bottled by Grande River Vineyards, and both are available for tasting and purchase.

“The Grape Gatsby” is a white table wine inspired by the F. Scott Fitzgerald classic “The Great Gatsby.” The label uses the same general layout as Well Read to help reinforce the brand. The design is made in an art deco style with plenty of gold to help bring out the tones in the wine. 

My favorite elements are the art deco wine glyphs I made for the side panels. I’m also not a huge fan of gradients but here they help give the label a subtle glow and add some depth to the design.

Along with designing the wine labels, I also helped organize a launch event featuring The Doubious Brothers band. Here is the show poster. It’s inspired by a recent visit to the Hatch Show Print, a letterpress print and design shop located in Nashville, TN.