Mesa County Libraries Foundation has once again partnered with Grande River Vineyards in Palisade, Colorado to create a private label wine.
The Grape Gatsby is the second specially branded wine to bear the Foundation’s name. Well Read, a red table wine, was launched last year. Both wines are produced and bottled by Grande River Vineyards, and both are available for tasting and purchase.
“The Grape Gatsby” is a white table wine inspired by the F. Scott Fitzgerald classic “The Great Gatsby.” The label uses the same general layout as Well Read to help reinforce the brand. The design is made in an art deco style with plenty of gold to help bring out the tones in the wine.
My favorite elements are the art deco wine glyphs I made for the side panels. I’m also not a huge fan of gradients but here they help give the label a subtle glow and add some depth to the design.
Along with designing the wine labels, I also helped organize a launch event featuring The Doubious Brothers band. Here is the show poster. It’s inspired by a recent visit to the Hatch Show Print, a letterpress print and design shop located in Nashville, TN.
Of all the projects I’ve worked on, this might be my favorite and most personally satisfying. Earlier this month my brother and his amazing wife Lindsay got married in Detroit. They asked me to create their wedding invitations and RSVP cards.
In preparation for this project I took inspiration from the Fisher Building, an architectural gem in New Center, Detroit. Built in 1928, the Fisher Building is known for its exquisite design, ornamentation, and art deco details. The building itself is truly a work of art and touring the interior arcade was hugely influential in the design of these invitations.
Mike and Lindsay wanted a classic and elegant design that would match the formal designs of their wedding. Gold was an obvious color choice, as was the dark blue tone found in the interior of the Fisher Building.
With a style and color scheme selected, I worked on developing custom art that would carry meaning for the couple. In the planning stage I discovered that the columbine flower grows both in Michigan and Colorado, Mike and Lindsay’s home states. This gave me the idea to create glyphs for Mike and Lindsay, with the central columbine flower glyph as the element uniting the couple.
Mike’s glyph represents the iconic Rocky Mountains of Colorado and Lindsay’s glyph are select buildings from Detroit’s skyline, including the Fisher Building (far left).
Read as a triptych, the glyphs tell the story of Mike and Lindsay in a simple and elegant way. I’m extremely happy with the overall design. It’s the kind of artwork I love to develop: meaningful design that will last a lifetime.